Someone shared this framework with me that I've found useful.  Apparently, it was taught at the Navy War College in the 70s.  I haven't seen it anywhere else so thought it's worth sharing.  Rhetoric can be split into three pillars, Logos, Pathos, and Ethos.  When communicating, it's useful to know what your audience responds to and customize the delivery to them. As the audience, we can feel the emotion in the Braveheart "Freedom" speech and can relate to how it may have helped inspire warriors into battle.  Imagine a speech of similar delivery given to a team of software engineers.  They'd probably have to hold back the laughter and/or yawns. Each profession or specialty generally carries with it a certain disposition.  Some respond better to logic.  Others to heart.  Others still to a more subtle combination.  When framing your communication, it's worth considering this to more effectively reach your audience.     ...